Fresh Traffic » seo http://freshtraffic.ca SEO Services & Digital Marketing Firm Wed, 29 Jul 2015 23:03:13 +0000 en-US hourly 1 The Basics SEO Every Entrepreneur Should Know http://freshtraffic.ca/seo/basics-seo-every-entrepreneur-should-know/ http://freshtraffic.ca/seo/basics-seo-every-entrepreneur-should-know/#comments Wed, 08 Jul 2015 03:56:52 +0000 http://freshtraffic.ca/?p=2553 Creating revenue with a small amount of resources and the unlimited number of tasks associated with running a business are challenges every entrepreneur faces – and they aren’t likely to change. You are likely short on time as you try to get...

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Basics-of-SEO-for-Entrepreneurs-760x400Creating revenue with a small amount of resources and the unlimited number of tasks associated with running a business are challenges every entrepreneur faces – and they aren’t likely to change. You are likely short on time as you try to get your brand off the ground, create findability, and build an organization – which means you lack the bandwidth to learn and execute the daily tasks associated with every role.

When it comes to SEO, a few important basics can greatly improve your presence in the increasingly crowded online space.

Since SEO has evolve to include a content-centric view of rankings and incorporate social media and local engagements, there are fewer shortcuts and a larger focus on quality. While it sounds time-consuming, quality content has benefits that reach beyond SEO, as good content is useful across all marketing mediums, and forces you to think through messaging from a topic and keyword perspective – ensuring you’re honing in on what actually matters.

Below are a few things I think are important:

Read More

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Online Marketing Needs Content Tips http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/ http://freshtraffic.ca/internet-marketing/online-marketing-needs-content-tips/#comments Thu, 11 Jun 2015 11:44:46 +0000 http://freshtraffic.ca/?p=2542 We all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant...

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contentWe all know search engines love great content, more so now than ever, as part of your online marketing effort along with SEO, Search Engine Marketing and a social media presence, here are a few tips to generating that quality, relevant content and sharing it in a way that bolsters your online presence.

  • Create a Blog

I believe that every website in 2015 should have a blog incorporated. Whether you call it a blog, latest news or featured stories doesn’t much matter, but it definitely needs to be part of your website. A blog post can be as simple as a recently-completed project with a brief description of the client’s needs, the product used and some before and after pictures. A post can also be a properly shared article that you have read that would be educational or entertaining to your target audience. The important thing is to create a place on your website dedicated to housing all of the great content.

Create Keyword-Friendly Posts

Once you start creating and sharing content, it’s important to look for ways to integrate relevant keywords and phrases into your posts. For example, if you’re writing about how window film help prevent the fading of furniture, look for ways to integrate things like faded hardwood floor, sun-damaged couch, etc. Use these keywords and phrases in a way that the post reads smoothly and doesn’t sound like you’re trying too hard to insert the terms. It should read well and be fluid, but with an eye toward being as keyword rich as possible.

  • Share Your Post Online

Finally, after you’ve created some informative, entertaining and keyword-rich content, it’s time to share it with the online world. Rather than copying and pasting the link directly onto Facebook or another social media platform, share the post from your blog. It’s also important to post the information on your social media business pages and the online groups of which you are a part. In addition to just sharing the link, write a couple sentences to create an interest for the post so that people to want to click the link. This strategy feeds your social media pages and makes you a thought leader in online groups.

Finally, after doing all this, it will help drive traffic back to your website!

I hope this post helps you see the importance of not only generating good content, but how imperative it is that you integrate a blog on your website to act as a “home base” for this content. This will not only make your website more credible once someone is there, it will serve to improve your company search results and drive more people to your website.

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Google’s mobile-friendly algorithm update http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/ http://freshtraffic.ca/seo/googles-mobile-friendly-algorithm-update/#comments Fri, 17 Apr 2015 15:27:49 +0000 http://freshtraffic.ca/?p=2513 Google’s mobile-friendly algorithm update will impact the following. Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in...

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Google’s mobile-friendly algorithm update will impact the following.

  • Mobile search results delivered on mobile devices. Search results on desktop devices are not affected by the mobile-friendly algorithm update. So if your site fails the mobile-friendly test and is demoted in mobile rankings, your desktop rankings will not be affected.
  • Any page on any site that does not pass Google’s mobile friendly test. The key here is passing Google’s Mobile-Friendly Test. It doesn’t matter if your developers or your agency or your marketing director says that your site is mobile friendly. Only Google’s pass-fail test determines if your pages are mobile friendly, and that in turn determines if your pages will receive a rankings boost or demotion.
  • Individual pages on each site, not the entire site as a whole. If a single page, template or section of the site fails the mobile friendly test, the rest of the site is not affected. This is good news if only part of your site is noncompliant. The algorithm judges each page individually every time it’s crawled, and applies the rankings boost or demotion depending on what it finds.
  • Pages benefit from rankings boost as they become mobile friendly. Because the algorithm is applied page-by-page with every crawl, newly mobile-friendly pages will be eligible for the rankings boost the next time Googlebot crawls that page. And because the algorithm is applied page-by-page, individual pages or templates or sections of the site can become mobile friendly on different timelines and begin to benefit without waiting for the entire site to be mobile friendly.

This could be especially important if your home page, say, received 99 percent of your mobile search traffic. Perhaps it would make sense to focus on a mobile solution for the home page, launch it, and then begin to work on the rest of the mobile site. Yes, there would be some temporary usability issues with the divergent mobile experience, but depending on the decrease in mobile search traffic it might be worth the risk.

  • Every site, worldwide. Oftentimes Google rolls an algorithm update out in the U.S. first, then to other English-speaking countries, and then to countries that require further translation. Google’s mobile-friendly algorithm update is rolling out worldwide over a period of a week. By April 28, searchers around the world should see changes in the mobile search results, and ecommerce sites around the world may begin to see changes in their mobile organic search traffic from Google.

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SEO – You don’t have to love it – you just have to do it! http://freshtraffic.ca/internet-marketing/seo-you-dont-have-to-love-it-you-just-have-to-do-it/ http://freshtraffic.ca/internet-marketing/seo-you-dont-have-to-love-it-you-just-have-to-do-it/#comments Tue, 31 Mar 2015 18:05:42 +0000 http://freshtraffic.ca/?p=2505 Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock? Not everyone is a fan of SEO, and that’s okay. Many business...

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Do the letters S, E, and O strike fear in your heart? When people talk about keyword research or link building, do you want to hide under a rock?

Not everyone is a fan of SEO, and that’s okay. Many business owners are (understandably) more interested in performing core tasks related to their business; and while most would love to have more search engine traffic, the specifics of how to get it may feel like a bit of a mystery.

This post will give even the most SEO-indifferent or SEO-hating business owners a palatable strategy for improving their search rankings. You don’t have to love it – you just have to do it!

Step 1: Understand The Basics of SEO

In my experience and as I’ve been doing a lot of SEO, people who think they hate SEO often have a skewed idea of what SEO actually is. They think it’s all very technical (too technical), and that there’s some kind of secret SEO formula they need to learn. And not only do they not have time to learn this formula, they have no interest in learning it.

I get it. So let me give you a very short, to-the-point overview of what SEO really is, and why it’s not worth hating: SEO is simply letting the search engines know what your content is about. That’s it. While there are technical elements to it, almost anyone can understand and implement the basics. And the basics are often enough to get you increased search rankings.

Assuming you now hate SEO slightly less, it’s time to move on to step 2. Here

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Consumers Trust Search Engines the Most! http://freshtraffic.ca/internet-marketing/consumers-trust-search-engines/ http://freshtraffic.ca/internet-marketing/consumers-trust-search-engines/#comments Mon, 09 Feb 2015 23:10:44 +0000 http://freshtraffic.ca/?p=2460 Search engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with...

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trustSearch engines are increasingly filling a key role in meeting consumer information needs. According to a November 2014 study by Eldman.com, search engines have surpassed the traditional media (TV, Newspapers, etc) as the most trusted source worldwide by consumers with 64% of Internet users trusting search engines the most for gathering information. In addition, nearly half of the study said that they trust social media for news and information – a gain from 45% the previous year.

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13 SEO Tips http://freshtraffic.ca/internet-marketing/13seo-tips/ http://freshtraffic.ca/internet-marketing/13seo-tips/#comments Wed, 21 Jan 2015 05:10:45 +0000 http://freshtraffic.ca/?p=2441 Confusing PPC (Pay Per Click) with SEO Google have made the ‘ad’ sign less prominent these days so it’s easy for users to think that the PPC ad that they are clicking on is the first organic search result that...

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  1. Confusing PPC (Pay Per Click) with SEO

Google have made the ‘ad’ sign less prominent these days so it’s easy for users to think that the PPC ad that they are clicking on is the first organic search result that comes up. It is therefore recommended that a brand bids on their brand term in order to avoid competitors leveraging the user’s wrong assumption.

In the event that both you and your competitor bids on your brand term, your ad will more likely get displayed over theirs as you have more relevancy.

  1. Expecting SEO results to take immediate effect for new sites

When launching a brand new website, it is quite a common misconception that one’s SEO efforts will take effect immediately. However, a site’s history is also taken into account, for which the new site will have none.

Therefore, you should engage in some PPC activity to bolster the visibility of your new website for the first few months until your SEO activity start to show results. You can monitor the status of your SEO activities with tools like SEO PowerSuite’s Domain Analysis.

  1. Falling for cheap SEO services who use black hat techniques

Cheap and quick SEO solutions are almost always the ones who engage in black hat techniques. These are aggressive SEO tactics which usually doesn’t obey search engines guidelines.

Popular methods are keyword stuffing (where a certain keyword is nonsensically repeated in the content as many times as possible), using hidden text (hiding all the keywords that you stuffed so that it is not seen by the human eye e.g. making it the same color as the background) and link buying (buying links as opposed to engaging in legit link building activities).

Before engaging an SEO service or agency, be aware of the strategies and technique that they advise. If it seems too quick and easy, it may very well be fake.

  1. Considering SEO at the end of a new website build

SEO should be a key consideration to any new website project. Gone are the days where SEO is just all about link building and having proper keywords in your content. Consider having keywords in your page URLs, display an HTML and XML sitemap and implement basic HTML tags like the title tags, meta description tags and header tags.

Make sure that at least a basic SEO checklist is considered and budgeted for in your website build.

  1. Not budgeting for SEO activity

Engaging in SEO is free in practice as there is no media spend involved and showing up on search engine results is complimentary. However, there is a fair bit of effort involved in making sure that your site is engaging in as many SEO strategies for it to rank highly on the search results page.

You might want to set aside budget for an SEO tool, consultancy or agency to help you achieve a higher ranking over time. If you need to justify your SEO spending, you can utilize SEO Powersuite’s Rank Tracker tool to compare present rankings with any date in the past, e.g. when you started a new campaign, made important innovations or changed the strategy.

Quick and cheap SEO services that offer black hat solutions may be easy for a short term project, but will cost you in the long run.

  1. Skipping the keyword brainstorming phase

When buried in a project, it is often all too easy to focus on getting the content out and subsequently adding in keywords haphazardly the minute before publishing. The problem with this is that some traffic-generating keywords might be forgotten in the rush of getting content out the door.

Keyword brainstorming should therefore be given adequate time, and there various keyword generation tools that will help speed up the process. Again, Rank Tracker is a good tool that connects to your Google Analytics account, which can help to collate a decent set of keywords that are already bring traffic to your site and relevant to your pages’ content.

  1. Forgetting to address duplicate content on the site

Many brands don’t realize that their site might contain duplicate content. Examples may include the ‘About Us’ section if you have regional versions of your site, using printer-friendly versions of a URL and utilizing various URL parameters.

Options for addressing this is to use the rel=canonical tag for pages that are essentially the same. An example of this is the Professional Investors section versus the Individual Investors section on the Investec Asset Management website.

There are a lot of overlapping content on both sites, but a redirect is not possible because Individual Investors may not access some parts of the Professional Investor site due to compliance requirements.

If you have regional sites, you would also need to use the href lang tag (rel=”alternate” hreflang=”x”) to show that you have content targeted towards variants of a single language. This is useful if you have two regional sites in English, one targeting the UK and the other targeting the US.

  1. Incorporating too many PDFs on your site and forgetting to optimize them

If given the choice, always choose to display an HTML page rather than a PDF as there are more optimizable elements in an HTML page. People are also more likely to share an HTML page rather than a PDF.

However, if you do need to display PDFs on your site, make sure to use plain text as opposed to words in the form of images. Set your title in the document properties, use an SEO friendly URL (with ‘-’s separating each word) and make the file size as small as possible for optimal download speed and usability.

  1. Excessive use of Flash content

Search engines find it more difficult to read any content that is not in HTML format. If you use Flash content, it will be harder to rank in the search engine results page.

Always make sure that content you want to rank has an equivalent HTML format. You may also want to replace Flash functionality on your site using HTML5 techniques.

  1. Ignoring social elements

Social elements are factors that can increase your ranking, so make sure that you have a social presence, share your articles through your social channels and gain references from social accounts that have good reputations.

  1. Having thin content

In 2011, Google rolled out an update called ‘Panda’ which downgraded ‘thin’ or ‘shallow’ content, so make sure content on your site is well written and user-friendly. If your site is image heavy, make sure you apply descriptive alt tags.

  1. Not using proper redirects

A redirect is the process of forwarding one URL to a different URL. Some use cases of redirects include moving from an old site to a new site or redirecting from example.com to www.example.com so that users may easily find your website.

A 301 redirect is the proper way to do this as it indicates to both browsers and search engine bots that the page has moved permanently, and carry any link weighting from the original page to the new URL.

  1. Focusing on the detail instead of the bigger picture

SEO is a combination of several factors and no single factor can guarantee an increase or decrease in search ranking. Therefore, it is always best to implement the basics of SEO first and try to get your site optimized as a whole, rather than focusing on ultra specific details such as trying to assess how much more weight an H1 header tag has versus an H2 tag.

Always try to implement best practice SEO when possible and don’t lose the bigger picture when getting into the detail.

By correcting these avoidable mistakes, you can better optimize your brand’s SEO strategy to ensure you are seen and heard.

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Why The Best SEO Firms Don’t Offer Guarantees http://freshtraffic.ca/uncategorized/best-seo-firms-dont-offer-guarantees/ http://freshtraffic.ca/uncategorized/best-seo-firms-dont-offer-guarantees/#comments Thu, 18 Dec 2014 13:26:09 +0000 http://freshtraffic.ca/?p=2436 Hiring an SEO firm can be stressful. With prices ranging anywhere from several hundred to tens of thousands of dollars per month, depending on your specific needs, it is difficult to hear an SEO firm tell you it will take...

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Hiring an SEO firm can be stressful. With prices ranging anywhere from several hundred to tens of thousands of dollars per month, depending on your specific needs, it is difficult to hear an SEO firm tell you it will take a few months before you can expect to see results. How do you know if they’re doing real work, or ripping you off? If you’ve hired an SEO firm before and had a bad experience, you have anxiety added upon anxiety as you go through the hiring process again. In these circumstances, it is perfectly understandable that you would be attracted to the idea of a guarantee. Other service businesses, from auto mechanics to shipping companies, offer guarantees, so why wouldn’t SEO firms?

As the owner of an SEO firm, I’ve been tempted to offer guarantees myself. Don’t my clients deserve a guarantee? And wouldn’t it be great for marketing? It would help those clients who are hesitant about the risk involved with SEO to decide to use us rather than a competitor who didn’t offer a guarantee, right? But several years ago when I started researching SEO guarantees, I found reasons to be hesitant about offering one myself. The first reason can be found in my spam filter, and probably in yours, too. Here’s a view of what I see in mine:

seo-guarantee-spam

Read full story here

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Convincing Others that SEO Matters http://freshtraffic.ca/internet-marketing/convincing-others-seo-matters/ http://freshtraffic.ca/internet-marketing/convincing-others-seo-matters/#comments Thu, 11 Dec 2014 00:43:30 +0000 http://freshtraffic.ca/?p=2432 SEO Matters because 91.5% of search clicks come from Page 1 For those who weren’t born during the digital boom, convincing them that their business would highly benefit from SEO – a concept they can hardly comprehend, let alone get...

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SEO Matters because 91.5% of search clicks come from Page 1

why seo mattersFor those who weren’t born during the digital boom, convincing them that their business would highly benefit from SEO – a concept they can hardly comprehend, let alone get fully behind – can be very challenging. Even more technologically savvy business owners and marketers may be convinced that their marketing strategy is working sans SEO. When speaking to potential clients about SEO, try to break it down into as simple as terms as possible (KISS), and always bring understandable data to back up controversial claims.

Then you now have to get used to facing people who are skeptics or simply think that you are wrong about what you are telling them, especially conversations with IT departments (these guys know it all, right?)  about the difference between an 302 redirect and how it’s  treated differently by search engines than a 301 redirect, it matters.

In each case, you need to learn where the person is stuck, then figure out how to get them past it using their own language and frame of reference.

There is a lot of disinformation in the world of SEO. Scammers are very common. People who just don’t know any better – that’s common, too. Stop looking for the tricks and magic wands and trust in the people who will tell you how it is.

Search Engine Optimization must be included in any marketing mix for businesses across all industries. It’s a blend of technical savvy, marketing know-how, brand management  which, unlike so many other forms of media – provides a measurable return on the investment.

It Matters.

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