Change For Freshness in the Results
When it comes to search engine optimization and it’s a fairly well known point of the industry that it’s not a quick fix. It’s not like bidding on ads for AdWords positioning, it’s not using dirty, black hat techniques to try and trick the search spiders to rank. It’s a time proven and tested method of working your website, its content and proving that your site is the most relevant in your niche.
There are time proven methods and even step by step guides listed with most search engines about what you should do to improve your websites chances at ranking well. Relevant content, a clean and consistently built website, and even being compliant to web standards are all part of the basics to being well placed within the SERPs.
But while your website needs strong consistency, it’s also important to work with your content and to monitor your competitors positions. Periodically changing your content, to maintain relevancy and to try and capitalize on possible or burgeoning trends. Small changes and tweaks are like food for the search engines, they will continually return to your site and go through your pages until you’ve reached the position you desire in the results. Bear in mind that there is a line where change is conncerned on your pages, you need to ensure that you remain consistent to your theme and what you already are known for. Deviation too great, can harm your positioning, both current and future if you’re not mindful.