Charlie Sheen: Is He Really Crazy?
When you’re a self-proclaimed “rock star from Mars” with “goddesses” living at your “Sober Valley Lodge,” it only makes one wonder are you a raving lunatic or a marketing genius? While many are writing Charlie off as having a mental meltdown and suffering career suicide, what he really is actually asking for is a 50% pay increase.
Sound crazy? Maybe, maybe not. Charlie’s hit show “Two and a Half Men” is the most-watched comedy in prime time averaging 15.2 million viewers. It pulls $207,000 per ad. Last season, it generated $155.1 million in CBS ad revenue according to Kantar Media.
Raving Lunatic or Marketing Genius?