Constructing Your Online Profile
The steps to be able to rank your website effectively online are relatively simple, and can be broken down into a few very broad basics to follow. If you have a simple website, say a few pages detailing a local business for example, as long as you have a good title, strong content, and some kind of a social presence then you have most of the puzzle sorted out. The big time sink though, and usually the most difficult step to work out, is building up that backlink profile.
Building a proper backlink profile seems to have a lot of mystique surrounding it when you start reading online. Wading your way through the myths, theories, and hyperbole may seem like a daunting task, but the rules are simple to follow. It’s only time intensive because you actually need to work at building your profile properly, because just like when you build anything, if you make a mess of the foundation the structure will come tumbling down. When you’re taking the time to build up backlinks there are some basic questions you need to ask yourself, and once you’re satisfied with your answers you can decide if you’re going to approach a site owner to work out a link exchange. First item on the checklist, is their site (the one you’re going to approach for a backlink) relevant to my website/business. A bad idea is running around online just building as many backlinks as possible with other site owners just to have them, if they’re not relevant to what you do then at best you don’t get any help from them, at worst you could be penalized. Once you’ve decided if they’re relevant or not, start browsing their website, keep in mind good website practices as you do so. Do they have a lot of popups or funny activity on some pages? Just like you want your customers to have a great online experience, you want your link coming from a reliable source, because the web works in strange ways at times.
And that is really the bare minimums when you’re looking for a link exchange or a backlink to your site that you need to follow, are the relevant, and are they staying within the rules of the game. If you’re satisfied with your answers then you move ahead to try and work out a link with the site owner, and that would be one link down. This process could take as little as a day, to as long as a week or so, depending on the time you have to put into it and the size of the prospect you’re looking at.
The basics of building backlinks and what to look for are just as important as what you should be staying away from. For every positive and authoritative backlink you could build for yourself, you need to stay away from the places and pages which could sink you. Directory listings as an example, aren’t innately bad for your link profile, but since Penguin last year and how so many were removed from the index they’re not nearly as useful as they once were. A good link should not be the subject of an internal debate with yourself. When you see a good link you know it right away and once you start debating whether it could be considered a good link or not, it just isn’t. And last but certainly not least, does the link enhance your brand to your customers, because ultimately that’s who you’re trying to reach.