Ever Changing Search Problems
The Panda update has been out for a little while now and while some users have reported a rankings decline it seems that for the most part if your site wasn’t being scraped of content, you’re doing just fine. But the underlying point is, Google is going to adjust the algorithm again. They’ll tweak, tune and make mistakes. They have thousands of employees, it’s difficult enough when you have a team of 10 working together let alone a small town of people making adjustments.
So what is next on the chopping block for the Google bot? Only Google can tell you, but there are definitely points to be considered which are up for grabs. One of the most likely candidates for being demoted in search, are the bogus blog posts full of anchor text going out to different sites. We’ve all run into them at some point, usually when you’re looking for information on how to change a sink tap or what type of air conditioner to buy this coming summer. You arrive at a blog post with a dozen different anchors in it, that doesn’t really tell you anything concrete about your search topic. They still come up rather prominent on the SERPs, it wouldn’t be too surprising to see them culled in the next big update however.
Other points which I’ve seen discussed are adding links into the footer of websites and site stat counters. Both of these as of this current writing, have had their link weight devalued already, but that doesn’t mean that the search gods won’t turn them down some more. Footer links are great to use as internal site navigation, and if you’re honest with yourself having a visible stat counter on your website is gawdy at best.
The last point of issue seems to be that some website owners are reporting vast amounts of erroneous links pointing to their websites from domains of ill repute. Using back links as part of their evaluation method, the search engines are tied to this as one of the metrics with which they rank websites in search. The issue stems from the issue that you can’t fully control who links to your website. You can actively search for the backlinks pointing to your website, and if you don’t like where they’re coming from you can merely ask for them to be removed. It’s a double edged sword which needs to be monitored, no one is immune to the Google ban hammer. Just ask JC Penny..