Free SEO Advice | Optimization Tips | Easy SEO

The Internet is becoming more and more competitive and so you need ever bit of help you can get to make sure you get noticed. Does your website have the best chance to rank well?

First, let us define "search engine optimization", according to Dictionary.com, so we are all on the same page.

Search Engine Optimization: The process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search. abbr. SEO.

With that in mind, here are a few free tips for you to try out today.

1) Be sure your pages have a unique title and description tag. Make sure that the keywords for the page are included in these tags. This is a simple change that can really make a difference on your search engine ranking.

2) Using onsite linking with the words "Click Here" isn't an efficient way of passing link strength through out your site. Be sure to use consistent keyword links on your web pages. If at all possible, use the title for the page you would like to link to.

3) Avoid the temptation of submitting your site to every directory out there. Work on getting links from sites that already have a good standing with the likes of Google and Yahoo. Avoid link farms, the value of these links is usually disregarded by the search engines.

4) Write some info about your business and publish it. Including your website address in the "About" section gives you an additional link to your website. People are always looking for new and relevant content for their websites, so if your article is interesting and relevant chances are it will get picked up and re-published, giving you more links.

5) Make sure your site has no broken links. Not only can search engines not index your site properly but it also suggests poor maintenance. Google's Webmaster tools has a free service that can tell you if it finds any broken links.

With all little bit said, there is a general code of conduct which (ideally) should also be adhered to.

The customer will decide if you are relevant. As a professional, it is not to assume that your message is relevant. The customer will determine the relevance.

You shall not deceive your websites visitors, honesty is the best policy, especially to the search engines. You will not deceive browsers by misrepresenting your content, products or services intentionally in order to drive traffic to your site.

You will need to try and remain objective when it comes to your website. Self-promotional tactics used out of context while participating in online community discussions or posting blog comments will generally be discarded. You should provide relevant information about your products and services that you represent only where applicable, with the hope that it adds value to the discussion or when such information is requested.

Be responsible while using technology to reach customers. abusing technology to manipulate the search engines to adversely affect your competition, send spam emails, or drive traffic in any other way to the websites that you represent is a good way to have all of your sites removed from the search engines. A treacherous and bumpy road to navigate should you end up there, so best to avoid it.

Make sure to include your proper contact information, such as a reply-to address and any other information should any additional information be needed or there is a question or complaint.

Now, this is by no means meant to be seen as an exhaustive guide. But I can't keep rambling on and on either. You need time to go perform the tasks we've discussed here today, so that your website can be set on its way to the top of the search engine results.