Google offers internet marketers keyword diagnosis
Google AdWords has received an upgrade to give its users a more “detailed breakdown” of how their keywords are performing.
Internet marketers using the ad-serving platform can now look deeper into the quality score figure for each keyword to find out if it can be improved, according to the official Inside AdWords blog.
“Specifically, you’ll learn how keyword quality and landing page quality are performing and receive recommendations for improvement,” said Inside AdWords ‘crew’ member Trevor on the blog.
The service upgrade also includes a prediction of how changes to settings or keywords can affect the visibility of ads.
According to the Google blog, advertisers will receive an alert if any of their keywords are under-performing and be offered advice on how to change this, as well as being able to view information such as their minimum bid for the keyword and an overall quality score rating.
Google AdWords deals with pay-per-click (PPC) adverts which are distributed to websites across the internet depending on the keywords selected by the internet marketer.
These advertising services are one method of link building, which can improve the performance of a website by attracting more users