Google Reveals Big Brands Spend on Search
According to the leaked Google document the biggest buyers of AdWords in June 2010 included AT&T Mobility, Amazon, eBay and BP.
BP was a newcomer to the list, spending $3.59 million on search ads in the wake of the gulf oil spill (compared to just $57,000 in the two months prior).
The Top Spenders List
The top spender in June, AT&T Mobility, spent $8.08 million on search ads to coincide with the release of the iPhone 4. According to Ad Age, AT&T’s the third-largest U.S. advertiser overall, so its Google spending is not a big surprise.
Other companies that made up the top 10 include:
Apollo Group – You know them as The University of Phoenix and they spent $6.67 million in June 2010
Expedia – $5.95 million
Amazon – $5.85 million
eBay – $4.25 million
Hotels.com – $3.30 million
JC Penney – $2.46 million
Living Social – $2.29 million
ADT Security – $2.19 million
The data obtained by Ad Age includes huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel.
Among Google’s biggest spenders are businesses that depend on search traffic, including those that resell AdWords or simply buy Google traffic to resell to their own advertisers, including Hungry Machine, which does business under the name Living Social, which spent $2.4 million in June, and Yellowpages.com, which spent $1.2 million.