Optimization is Optimization, Check your Premises
Breaking ground to make a new flower garden, you can get some unpleasant issues from time to time. Grass creeping into your garden, weeds, bugs, animals rooting around, all matters which just need to be handled as you tend to your garden. The majority of the issues can be taken care of with simple due diligence, but one problem in particular, weeds, can pose additional risk to those who don’t know what they’re looking for.
Weeds can look deceptively similar to flowers which you have planted in your garden, blending in with your desired product, choking them out and hiding their true worth. Only by taking the time, being fully aware of what you have, and what you need to remove from your field of view, can you seperate the weeds, and appreciate your hard earned effort.
Flower gardens and SEO? What do they have in common? Nothing. Neither do house hold do it yourself repairs have with optimization, baking, painting, or anything else for that matter (but all of the aformentioned sites, I have read blogs posted by them on the topic of SEO); search engine optimization is relevant to search engine optimization.
So why the analogy? Well, since Freshtraffic has opened up in Winnipeg, there were only one or two other businesses in town offering services which barely begin to resemble SEO services for clients. The realm of search engine optimization, was firmly in the hands of the Freshtraffic team; yet here we are, 2 years later and there are dozens of companies offering SEO services in Winnipeg. Strange how Fresh breaks new ground in Winnipeg, and all of a sudden there’s a wealth of “experts” in the field in town.
Take some time, do your due diligence when taking your companies first steps into having your website optimized. It would be a shame to have all the work of building your businesses website all for nothing, by not having the best work for you.