Traditional media advertising, it’s not dead in the water, it’s merely being replaced as the world moves digital. Newspaper circulation, while dwindling isn’t completely dead, but that industry is placing content online, accessible only by subscribers. An additional incentive to have both. Radio stations have daily/weekly/seasonal contests, with special consideration to followers from their website as well.
Search Engine Optimization is coming increasingly to the forefront of the advertising world, and big business who has relied on brand name alone for so long, began to feel that sting over the last few years. They’ve picked up the ball, and paid big bucks, but ran with it. The little guys, do what they can as they go, but do their best.
Seeing as how SEO is becoming so important then, isn’t it interesting, and somewhat unsettling that companies who feel they need optimization, resort to placing “help wanted ads” and such to find an expert to help them?