Retaining Your Image Through Upgrading
With the way that the internet is continuing to evolve, and will continue to evolve and grow for the foreseeable future, it is common place to want to change and update your website. And while making a change or giving your site a face lift normally isn’t too great of a concern, you can’t just start hacking away and changing the way your site has always worked. If you’re not careful with your methodology, you could end up disappearing from your online position, and virtual loss will translate into real world loss.
So if your site has a dated look, or you have a desire to revamp your image, don’t fret because it is possible to do, you just need to follow a few steps first. If you want to retain all of the authority that you’ve gained in your niche marketplace, it is best when you decide to build a new website to follow a few guidelines. One of the first steps you need to ensure, is that your goal, and your content remains the same. Your images, text, even if you can keep your navigation functioning the same, it doesn’t matter how strong your SEO is if you completely change your message. Sometimes even the most seemingly innocuous changes can wreak havoc on an optimization campaign. It is always wise to run any content changes passed your SEO provider to ensure it won’t throw a wrench into the works.
Once you’ve worked out that you are keeping the same content, the web development team needs to work it’s magic and try it’s best to retain the same URL structure to your new website. Really basic example would be if your product page is named products.html, that your new page on a new design is named products.html or even products. If keeping the same structure is impossible for what ever reason, then persevere to ensure that proper 301 redirects are in place so that the search engines, and users, can find their new counterparts. And when you’re ready to launch the new design, you really should not see a change in rankings or indexation by the search engines. But like with any major website design change, you need to test, test and test again to make sure you didn’t forget anything.