Fresh Traffic » websites http://freshtraffic.ca SEO Services & Digital Marketing Firm Tue, 16 Jun 2015 16:48:03 +0000 en-US hourly 1 So is your website mobile friendly http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/ http://freshtraffic.ca/google/so-is-your-website-mobile-friendly/#comments Tue, 17 Mar 2015 17:19:13 +0000 http://freshtraffic.ca/?p=2482 Have a strong adaptable website. When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means...

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Have a strong adaptable website.

iphone-770x433When building a website, the most important thing to keep in mind is how the target audience will interact with it. Most small local businesses are selling to local consumers who live on-the-go. This means their primary resource is a smart phone. As of April 21st, Google has announced that it will not display sites in mobile search results that are not mobile friendly. With mobile searches now overtaking desktop searches in 2015, this means having a site that is not mobile friendly could result in a loss of 50% of visibility in search.

To compliment mobile-friendliness, websites should be in a content management system that is easy to adapt, like WordPress. This is because analytics should dictate updates and revisions to a site on a regular basis. A good philosophy is that a good website can be built in a few weeks, while a great website is never done being built. So every website should be easy to update for user experience.

Is Your Site Mobile-Friendly? If Not, Say Goodbye to Google

In one of the biggest shifts in mobile search engine optimization, Google has announced a change to its algorithm that could have a massive impact on small businesses.

Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results. On the other hand, websites with mobile functionality will see a big boost in their search rankings. This anticipates what we’ve already known about the future of the mobile space: rapid growth and a massive increase in user adoption over the next few years.

However, there are steps you can take to prevent you from falling off the digital map. To ensure your site is mobile friendly, Google has a free mobile-friendly test to show how your site looks on smartphones and tablets. It’ll explain the issues that are preventing your site from being easily viewable on mobile devices and offers directions on how to fix them.

There are all-in-one solutions to migrating your site to responsive design templates in WordPress or Squarespace, but your webmaster or designer should be working towards ensuring your website works on every platform. If you’re lost, Google has a guide to mobile-friendly sites here.

If these tools have raised a few red flags, it’s time to hit the panic button. This will be a big shift for a lot of websites and if yours is more than a couple of years old, now’s the time for an upgrade. Call us for help.

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