The Lies of SEO
Misinformation and outright lies abound on the web regarding almost every topic out there, but it seems that one of the most proliferant out there are the myths and untruths about search engine optimization.
The most obvious one to bring up and discount right off the bat is that SEO itself is a dead industry. There have been a dozen or so very major updates to the search engine algorithm with Google, and everytime they make drastic changes the sky begins to fall. But to outright say that the search game itself is dead and over just because one of the players makes a change is heavy handed and sensationalist in order to generate an article full of link bait. Methods which properly used can actually generate a decent amount of link bait, one of the basic methods of generating traffic flow to a website, a.k.a – search engine optimization.
And to somewhat follow in the same train of thought, if it isn’t dieing then it’s surely cheating if you can make a site rank for any of its key terms. Search engine optimization really isn’t a difficult advertising theme to understand if it is all you do every day. But when you have the joiners hopping on board comprised of web designers, and even old media industry giants like newspapers and yellow pages, when they’re unable to actually perform in the extremely competitive SEO arena it is easy to say that everyone else must cheat or spam to win. That’s just like the kid at school that hates losing who wants to take his ball home when he can’t keep up during the soccer game, either do the work to get better, or pay the people who can.
To continue a moment on the thought that search engine optimization isn’t a difficult industry if it’s what you do consistently, here is some free advice for all of the new comers out there. If you feel unsure about what you’re doing with SEO, or you’re unsure of a certain method or implementation of a tactic, stop. Stop trying to push your site up the search engines by following the posts you find in forums, and stop trying to get your IT guys to do the work that they’re not qualified to do. Properly working within the search world can sometimes be like a constantly moving game of hop scotch, if you miss a jump or step where you’re not supposed to, you’ll find yourself completely out of the game. Not a position you ever want to find yourself in.
If you really want to know, the real secret to high quality search engine optimization is you’re already here.