The Search Bubble Popped

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To continue in the same grain of sorts from yesterdays blog, Matt Cutts made an appearance on a Hacker News forum to shed some light on the notion of users being trapped in a search bubble.

Some of the main points that he made were:

– If someone prefers to search Google without personalization, add “&pws=0” (the “pws” stands for “personalized web search”) to the end of the Google search url to turn it off, or use the incognito version of Chrome.

– personalization has much less impact than localization, which takes things like your IP address into account when determining the best search results.

– We do have algorithms in place designed specifically to promote variety in the results page. For example, you can imagine limiting the number of results returned from one single site to allow other results to show up instead.

As I mentioned yesterday, a search bubble doesn’t strictly exist, and it doesn’t remove sections of the internet from your searches and viewing history, it does however try and give you a results list that fits within your, at the least, location. Using the incognito version of Chrome, the private version of Internet Explorer will allow you to access as fully unfiltered a web as you like. You can even go so far as to remove the location factor in your Google searches by pointing your browser to The NCR extension essentially sticks you into cyber-space with no location setting.