The Value of an SEO
While there are a number of services that we offer to our clients here at Freshtraffic, we have always made sure that the delivered service is above par for the cost applied. Online branding, search engine optimization, sometimes it’s a social media campaign and a pay per click blitz that clients are looking for, but we always go above and beyond to deliver for our clients. Our experience and skill set come at a premium, and while it seems to be an insurmountable amount, for the value added to your business it does get paid back in spades.
Over the last 12 months especially there has been a dumbing down of the internet marketing world. I don’t mean dumbing down as in it has gotten easier, if anything it has actually gotten more difficult, but dumbing down as in the market is saturated with people selling themselves and their “services” for greatly reduced rates. Some of the more frequent occurrences we hear about from clients are being approached via email or phone that they guarantee to rank their website number 1 in Google for only $200 and so on. There are two extremely large issues with this scenario, and while most people know that if it sounds too good to be true it probably is, there are still business owners out there who fall for this kind of blast marketing.
The first major issue with these types of claims is you can’t guarantee a rank within the results pages. It’s even difficult to pinpoint placement with Adwords let alone in the organic listings, so if you have someone approach you offering to push you to number 1 on Google, the next words from you should be “no thank you” and hanging up. The organic listings that are derived from the Google algorithm aren’t something to be trifled with, and if someone is offering to drive your site up they’re running a scam of varying severity, and should your site and business get caught up in it, you’ll feel the effects for years online.
The second issue that I have with this type of approach is if you could legitimately rank a website at number 1 on Google consistently and within the guidelines, why would you charge next to nothing for that one of a kind skill? There is a reason that the average monthly charge for an SEO contract is in the $2,000 range, and it’s not because carve a monthly report into marble and hand deliver it to you. Making your site rank in the organic listings takes time, a good deal of effort into learning your brand and niche, and into working with your website to optimize it to it’s greatest potential.
It’s frustrating sometimes to hear from clients that they are the targets of these types of marketers, but we know that with the value and skill set we bring to them they’re more than satisfied with their results. What is even more frustrating however, is when businesses look to hire someone on a contract basis to provide services like social media optimization, SEO, manage a PPC campaign, develop and deliver an email campaign as well as rebuild their website, all for the grand price of $9 per hour. There is an understanding that is missing here on the business owners end, and it’s that no one with the skill set to deliver what they’re asking for will get out of bed to help them for $20 per hour, let alone what they are offering.