UK Ramp up SEO
Companies in the UK have ramped up their investment in paid search and SEO this year as the economy has emerged tentatively from recession, according to research published today.
The proportion of companies saying they plan to increase spending on search engine optimization (SEO or natural search) over the next year has increased to 60% from 55%last year.
Pay-per-click search advertising is also buoyant, with 52% of companies planning to raise their budgets for paid search over the next 12 months compared to only 45% who said they would do so in 2009.
While the majority of companies are increasing their search budgets, only 14% said they are planning to decrease their paid search spending and only 4% plan to spend less on SEO.