Back Link Traps and How To Avoid Them
Let’s face it, sometimes regardless of how much you may want to hire an SEO agency to help you with your site you just cannot come up with the necessary budgetary needs. It happens, it’s happened to people who’ve called us for help and it will continue to happen so long as the internet exists. I’ve written extensively about the power of high quality content that you create with the intent of engaging your audience and make the desired conversions. As time intensive as it is to properly create content on your site, working to build a proper back link profile is even more time intensive, and has to be done more carefully than crafting your content.
Building up a relevant back link profile is one of the best things that you can do help increase your visibility in the ranking pages. The downside for you if you need to do it yourself though, is the time required to properly build that profile. One of the first points you need to realize about building links to your site or content, is that regardless of what you may read, the search engines know when you’re building links and so long as you keep two major points in mind, they’ll work for you and not against you. The first thing you need to keep in mind is the relevance of the link you’re working to gain – is the site you’re pitching relevant to you and your niche? It doesn’t matter if they can hook you up with thousands of back links if they’re not relevant to your site, it’ll look to the search engines like you’re trying to cheat your way to the top with spammer tactics – a big negative mark in their books. The other major consideration you need to keep in mind once you’ve determined the relevance of the site, is you need to be mindful of the site owner and if they provide backlinks to other site owners who approach them – and what those links may be. It’s a case of guilty by association in this case, and even if you’ve done everything perfect, all of your work on sticking to the rules can be thrown in the trash if you’re not careful with who you ask to provide you with a link profile.
The second most important issue regarding building your own back link profile that you need to keep in mind is the cost associated. You need to understand that even if you’re doing the work yourself to build your links, your time is valuable and if you’re working on your online profile, you’re not selling your product or services. In other words, don’t mess around with your site or your business, it’s what pays your bills and keeps food on your table. To understand that your time is valuable is important, because it keeps the emails and phone calls offering to sell you links in perspective – if you value your time at $200 per hour for example, and it takes you a few days to curate back links properly, how can someone who doesn’t know you, or your business, come along with 10,000 back links for only $50? Staying away from link sellers is one of the most important steps you can keep in your mind, as all it takes is one link in the wrong place to sink your site. If you can’t afford to hire an agency to do it right, make sure you take the time to do it right and stay away from the seemingly easy solutions, because if it seems too good to be true, then it most likely is.