Be a Brand or Be Forgotten
Gene Simmons was in Winnipeg last night on his speaking tour, and we even gave him the key to the city! Before he came to town however, he’d given an interview which touched on a very important business point. The KISS frontman is entirely self made and merchandised the group to super stardom, so it’s safe to assume he knows a thing or two about making a buck.
In a quick interview he made a very important business point, one which all business owners new and old, need to take heed of. “..everybody is really in the same business: The fame business. You have to make your name mean something and people have to recognize your name is synonymous with quality. Your name and your story should precede you.” His response is exactly what we’ve been trying to tell clients old and prospective in the search game, you need to begin branding yesterday because the world is changing today. When you have quality products or services, your name should be on the lips of those in your niche without a hesitation and you should be found online with a simple search of your brand.
Even Google is getting in on the brand band wagon so to speak. Recently images and reports have cropped up on a change to the way the SERPs are being displayed. Typically your title is in blue with a snippet of information and your website url is displayed on the bottom in green. Lately however, Google has been playing with the idea of displaying on the brand name of the result; displaying Facebook instead of http://www.facebook.com as an example.
The time to make your brand is now and the time to make your brand known is now. Making your company brand name synonymous with quality, integrity and worth can carry your company to great success. Or you can sit on a dated website with your yellow pages ads and radio spots, and wonder why the new guy in town is making it rich while your customers slowly flit away.