Bing 2.0, denies porn obsession

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Microsoft Bing has done rather well since it launched. But there is much more to come, with the site set to evolve and expand in the coming months. In fact, Bing 2.0 could be just around the corner. Meanwhile, Microsoft has had to deny it has an obsession with porn after an advert for Bing was discovered on Google alongside search results for “pornography.”

Bing is truly managing to do something I never thought I’d see – it’s weaning people off an over-reliance on Google. I admit, I’d got to the point where I used Google automatically, never even giving another search (or decision) engine a thought. But then Microsoft launched Bing in May and I saw there was a viable alternative out there. I now use both on a regular basis and am happy the search giant has some big-name competition at last.

It isn’t perfect however, with some features needing to be tweaked and some obvious areas ripe for improvement. Andbeen that’s exactly what Microsoft is planning to do sooner rather than later.

Monte Enbysk, senior editor at Microsoft Office Live, wrote, “Bing 2.0, out this month, has some exciting new features. Imagine seeing maps plus pics from the neighborhood of a restaurant to try.”

As usual, Microsoft has played dumb over the speculation, stating, ““We’re very excited about some of the new Bing features set to roll out over the next few months, but have nothing to announce today.” But a release during September seems assured, with some indicating a launch this coming week. I suppose we’ll just have to wait and see, and then hope the improvements are noticeable.

Less savory is the discovery of an advert for Bing on Google when “pornography” is searched for. TechCrunch made the discovery, so I have to assume one of their staffers likes perusing NSFW content while at work, and also doesn’t know that “porn” is now used instead of “pornography by all but the upper classes. Probably.

Microsoft denied purchasing ad placement on searches of this kind and concludes “free videos” is more likely to have triggered the ad showing up. Which may well be the case. But that doesn’t change the fact that Bing is widely regarded as the search engine to use to find porn. Microsoft might not like that reputation but I’m sure the traffic that comes its way as a result isn’t unwanted.

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