Fast Flip vs Visual Search

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So Google has turned out a rendition of visual searching the internet of sorts in the form of Fast Flip. If you were to take Bings Visual Search and compare it to Fast Flip, it’s an interesting match up.

Take Bings Visual Search first off. It provides you broad search parameters from cars, and movies, to handbags and famous people. Picking a category, you’re greeted with anywhere from 20 to hundreds of images which you can mouse over to get a little information, or click through and gain relevant search results on your choice. It can be handy, and quick and easy to use to help find that new purchase you may be interested in, or putting a name to the face of that kind from that movie from way back when.

The downside to Visual Search, especially right now, are that the categories are built by Bing. In the short term, this just means you may not be able to utilize the new feature to find your next suit, or next pair of sexy heels. From an SEO stand point, it doesn’t change anything, as when you click through on your choice, Bing still builds a relevant list of results from the pages on the web.

Now, taking a look at Googles Fast Flip service. The best explanation would be Fast Flip imitates a conventional print publication by offering screenshots of the web pages containing relevant articles. The idea is, as a user, it becomes a more engaging experience, akin to flipping through the pages of a magazine or newspaper. Hence the name, Fast Flip. The content is provided via feeds, think a visual form of RSS, of which Google has 35+ current news sources providing “content”. When a headline catches your eye, clicking on the desired image brings you directly to the corresponding page.

The upside of Fast Flip being that you get current and recent events at your fingertips. The downside that I’ve seen, I’ve gotten a couple of odd results when using the search box. Getting an article about pregnancy weight gain when searching for christmas. From a search engine optimization sense, because the pages are acquired from feeds like RSS, unless you’re a part of that particular service, you won’t be picked up by Fast Flip.

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