Google on Fire?

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There’s been an interesting tidbit of news from the last couple of days surrounding Google, although it’s not in any search decisions or changes they have made.

One of the notions which is being put forward is that Google is in the position of being wary of Amazon and it’s recently announced Kindle Fire. The new tablet that has been rolled out operates on the Android operating system, which they’ve tailored to their own use. Normally this doesn’t make a whole lot of news, there are a handful of tablets on the market of varying quality and some use Android, but the reason the Fire has made a ruckus is because of how it’s been tailored.

Normally when a company builds Android to their use, the default search engine that is used is Google. Amazon, likely because of their business model, chose to forgo using Google as their search provider and instead when you search on the Fire you’re directed to an Amazon search results page. As a user, this would make sense, since you’ve bought an Amazon product, if you’re searching for, or curious about a product, that you’d receive an Amazon page. The reason this is a big deal for Google, is when people are conducting a search to purchase or research a product, it’s a qualified user, so they’re able to serve ads on the results page. The ads that appear on product search pages are worth more to Google, so they make more money. With Fire users being directed to an Amazon results page, they’re skipping that money generator entirely, a complete loss for Google.

What hasn’t been truly answered is what happens if you were to do an informational search, say for some local movie theaters or restaurant bookings. Amazon isn’t so much a local retailer as a global one, so it’ll be interesting to see what gets delivered.