Google to take on Wikipedia

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US Search engine giant Google is to launch its own version of online encyclopaedia Wikipedia in a bid to increase its stranglehold over online advertising revenue

Google is building its own version of communally-constructed online encyclopaedia Wikipedia, which consistently ranks among the most visited websites in the world.

The internet search powerhouse is inviting chosen people to test a free service dubbed “knol” to indicate a unit of knowledge, vice president of engineering Udi Manber said yesterday in a posting at Google’s website.

“Our goal is to encourage people who know a particular subject to write an authoritative article about it,” Mr Manber wrote. “There are millions of people who possess useful knowledge that they would love to share, and there are billions of people who can benefit from it.”

While Wikipedia lets visitors make changes to its online pages, trusting that people with accurate information will correct errors and misleading entries, Google is inviting folks to author their own articles.

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