Googles Non-Web Dominance

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The anti-trust hearings versus Google and their supposed stranglehold of the web has been continuing in front of the senate. There are people on all sides of the argument it seems, Google on the defensive, Microsoft and a few others decrying that they’ve been wronged by the search giant. And one of the most basic arguments that Schmidt has used to rebut all of the claims of unfair business could very well win the day. Schmidt’s defence basically says:

“Google faces competition from numerous sources including other general search engines (such as Microsoft’s Bing, Yahoo!, and Blekko); specialized search sites, including travel sites (like Expedia and Travelocity), restaurant reviews (like Yelp), and shopping sites (like Amazon and eBay); social media sites (like Facebook); and mobile applications beyond count, just to name a few.”

Now on one hand, yes Google can provide all of the services that are available on the web, but there are simply better options. If you’re big into social networking, Facebook is still the king, if you travel a lot you use Expedia to find tickets and deals. I’ve personally used Amazon, eBay and Kajiji to post and purchase items and even the smaller search engines like Blekko have their place and a few tricks that Google just can’t do.

So Schmidt’s argument that there are options available online, users just need to navigate to them, is utterly true. Google doesn’t so much have a dominance of the internet, as it has a dominating presence in the search arena. And there are many out there who would point out, Bing, Yahoo and the littls start ups like Blekko which come along, chip away little by little at that armour. Google’s search advantage or position isn’t going to disappear or diminish in any great capacity until a revolutionary game changer makes itself known, just as Larry and Sergei did with Google.

So don’t worry about Google’s “dominating web presence” so much, instead use your keyboard and mouse and investigate the alternatives. Just because one site offers similar products, doesn’t automatically mean you have to use them. After all, you wouldn’t call Coca-Cola to order some Pepsi.