Internet Marketers Benefit from Connected Women
The internet has become so important that a third of online women now say their lives would be disrupted if they had to go for a week without web access.
A Burst Media survey seen by Marketing Charts found that 66.1 per cent of women would feel their lives were disrupted, with 43.6 per cent saying significantly so, if they went internet free for seven days.
Encouragingly for internet marketers, most online women (54.5 per cent) say that the internet is their main source of information for products they are thinking of buying.
The study also found that more than 80 per cent were online during most dayparts. Four out of five online women use the internet between 7:00am and midnight, with a significant number of women aged 65 or over saying they go online before 7:00am.
Mornings and afternoons are generally used for work, while evenings spent online are generally for personal use.
The figures clearly show the massive use of the internet among women, which is great news for internet marketers.