New Google Privacy Policy

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So the end of all internet privacy began just one short day ago, at least that’s what the legions of (over concerned) privacy advocates and public would have you believe. In case you’ve been living under a rock, Google’s new, single privacy policy, went live yesterday.

It’s actually a very simple idea, Google took all of it’s privacy policies on all of it’s services (which numbered somewhere north of 60), and unified everything under one policy. It’s a step to make using Google tools and websites a little slicker for the end user, and to deliver a more personalized web and browsing experience. And yet, as early as this morning, 36 U.S. state Attorney Generals weighing in with a strongly worded letter, and a pan-European privacy commission starting up an investigation into the new privacy policy.

As a daily user of the web, Google, Bing, Yahoo and a vast majority of their tools and services, I’m having trouble with the issues that are being brought up with regards to the new policy. When Google first introduced the idea, one of the first terms which needs to be satisfied in order to glean your personalized information was: sign into your Google account. If you don’t sign into your account, anything you search for via the search enging, any videos you view, will just be dumped into that already existing cache of trends and web usage. If you happen to be signed into your account, using Gmail, Docs or some other tool, then your search will possibly (likely) be used as an advertising tool at some point down the road.

I would have to admit, the confusion for me exists where users are calling it an infringement of privacy of what they are doing on the internet. But as someone so eloquently put it in a discussion I’d had about the new policy: Unless you’ve been living in the hills, hunting for your food and clothes and being completely cut off from *everything* in this techno world, you have a web history, it’s been recorded, and it is used to deliver advertising to you.