Rapid Web Growth Needs Forward Thinkers

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Typically when you want to learn the answer to a question, or you want to find the name of that actor in the show you saw, you turn to the internet. Most of the time you have an idea on what site you need to visit to learn your answers, but when you’re not entirely sure where to start you always go back to the beginning of the web. While it’s not really the beginning of the web, search engines do a great job of being a front page, which you can use to access the information you’re looking for.

The web, the way that we interact with it, websites, and search engines have all changed a great deal since this whole thing began. At first the web was just some random websites, that in order to access you needed the IP to get to them. Primarily text based and only informational, it was no where near what we have today. Search engines, Google especially so, have caught the attention of the world. Privacy issues, defamation cases, anti-trust lawsuits, all of them pointed at the largest web index out there, mostly because they’re number one. There is absolute truth about the way Google shares your account information with any devices you use while signed in, it’s how the service learns to deliver you results which you might be interested in. Anti-trust suits are growing mostly for the same reasons that they did against Microsoft a while back with their Internet Explorer browser and how EU users felt they weren’t given a choice with the Windows OS (largely paraphrased). And defamation suits may pick up steam with the recent ruling in Australia, that Google can be viewed as a publisher of the search results page, making them liable for the links they post. In all of these cases the thinking is fairly basic, if you can make the biggest fish in the sea change the way it operates, everyone else will likely follow suit.

A point it seems that lawyers and judges seem to forget however, is that the web is a much bigger place than it was even a few years ago. With somewhere in excess of 2 billion connected users, websites, search engines, and every online resource has had to rapidly change to serve their visitors needs. Search engines like Google and Bing, developed an instant answer service which immediately displays results based on what you’re searching for, based on the most searched terms currently. Instant results vary a fair amount every couple of weeks and often more frequently, but the key point that seems to be ignored: the terms used in autocomplete are the most popular terms that have been searched so far. Your autocomplete searches will vary greatly depending on your search history, the top search trends and the your local search activity. Unfortunately for Google and any other search engine that uses a results page of any kind, the mantra of ‘don’t shoot the messenger’ is still largely unheeded in current court cases.