Search dominance by..?

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There must be a new search engine monster out there. In regards to the recent search merger with Yahoo and Microsoft, the following statements were uttered by the respective CEO’s.

Carol Bartz “Competition equals innovation. But with one player dominating 70 percent of search, that field has been pretty lopsided. This transaction will create a healthy competitor that’ll keep everyone on their toes.”

Steve Ballmer “Right now, there’s one company that really dominates the worldwide market for search and online advertising. The partnership we are announcing today will help to create a stronger No. 2 and increase competition in the search area.”

And yet, neither of them actually menioned who this juggernaut is. It’s like not talking about the elephant in the corner maybe? Don’t talk about it and maybe it’s not there?

I’d be more inclined to go with tread softly, lest you wake the sleeping giant. Who really knows what could happen if “it” were to go into a rage.

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