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Small firms urged to consider search engine marketing

Small businesses could do more to take advantage of the benefits of search engine marketing.

This is according to Microsoft, which has released the findings of a new survey suggesting that six in ten US small businesses with a website currently do not make use of search marketing services.

The study also found that 86 per cent of the 400 small business owners surveyed were fearful they may be missing out on ways to grow their operations, with three-quarters of respondents saying it was likely that consumers search online for their offerings.

A quarter of firms said they felt search advertising was too complicated for them, while 35 per cent admitted that they would require the services of a search engine marketing agency to help them with such campaigns.

“By investing in paid search marketing, small businesses can track online sales and determine the return on investment for their campaigns, while at the same time boosting traffic and visibility for their websites,” Brian Boland, director of adCenter at Microsoft Advertising, commented.

Recent research by the Federation of Small Businesses showed that 70 per cent of small firms in the UK currently have their own website.

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