The New Social Search – BingBook?

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There was the big conference today from Microsoft Bing and Facebook, and from the sounds of things they’re trying to give the world of search a stiff shake. The partnership idea that’s been rolled out (very small snippet) is when you search for an item or topic on Bing, your socially relevant searches would appear first. Your friends likes/dislikes on a subject or topic that you’ve plugged in. Some good questions have been asked from the conference, items of privacy of course what with Facebooks infamous history thus far, and of course someone asked about the money incentive (no answer on that last one). The far reaching goal is that your search is tailored exclusively for you. It’s personalization of the SERPs for *everyone* who uses Bing.

About the privacy factor, the social search angle is functioning like a module within Bing. A module, which can be turned off should you choose to shut it.

Zuckerberg stated : “We have this idea. 500 million people can look you up on Facebook. We think why shouldn’t applications be able to do this to?”

Because everyone is searchable on Facebook, set to private or not, the train of thought is to allow applications the same level of trust. Bascially you’re allowing Bing, to see all of your informationg you’ve made public on Facebook, and makes that information searchable to your friends list.

The social search angle isn’t meant to completely remove the traditional SERPs page you’re accustomed to seeing, it’s being added to help personalize your queries and provide you with unique results, relevant to you. It’s an updated twist on the personalized search results you start to see within Google for example, minus the cookie saving sessions. The negative side I personally see at this juncture, would be the fact that you need to Opt-out of the service should you choose not to use it. Some would think Facebook learned their opt-in, opt-out lessons by now. Only time now will be the determining factor on this new idea.

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