The Dark Future of Facebook Search

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In the last few months Facebook has come out in the open about their own search offering, and if you are interested in trying it you can sign up for it. It’s an intriguing idea Graph search, but as numerous blogs and articles on the web quickly discovered, the results which are returned can be a little on the flaky side at times. You can even go so far as to somewhat toy with the search interface, and come up with some very unusual search settings as an example.

The service is still in its infancy, it has a lot of learning and lot of growing to do. One of the main complaints that has come up however, that has been consistent across all articles is the web search feature provided by Graph search is lacking. In fact, it’s lacking enough that it may as well be non-existent, so there were writers out there who had hoped that the service would improve over time. It seems that their prayers will go unanswered, for the time being at least, as Grady Burnett, VP of Global Marketing for Facebook said, in no uncertain terms there will be no external search engine. The actual quote from SMX West:

GB: I don’t see that happening. We called it “Graph Search” because we’re focused on letting people search the Facebook graph. So my answer would be no.

internetmapThere is going to be a handful of different responses to this message from the company, some will be cheering, others will be jeering of course, but those in the search industry who truly understand, won’t be surprised at all. When you consider all aspects of the internet, not just search and social, a picture will begin to form. This map obviously isn’t an exact replication of what the internet looks like, or how it’s divided, but it makes it easier to understand, and see why Zuckerberg, who built the largest social network in existence, isn’t worried about external search at the moment. There is so much more out there that isn’t Google or Bing or Yahoo to worry about, they’re only a fraction of what makes the web so massive.