The SEO That Isn’t
We get some fairly interesting calls at times here regarding optimization, and every now and then it can make us shake our heads here in the office. We’ve had some site owners contact us for help, detailing to us how they responded to an online ad to help improve their position for as little as $25 – and when we take a look at their history we find thousands of links pointed at their site that have nothing to do with their market. One of the interesting calls we’ve received involved a business who had questions about their on page optimization strategy. They wanted to make sure that they had done everything correctly, and wanted us to check the site over before it went live – note that there is no site yet, the url lands on a generic coming soon page. Once I went about describing how we handle all aspects of the online marketing strategy, I was told one of the strangest things, the site wasn’t online as of yet, but they already had their off site marketing setup with thousands of links pointed at the address. I just succinctly advised them to check into the Google and Bing best practices guides and follow them to the letter – what I didn’t include was that they needed all the help they could get if they were already pushing links at a non-existent site.
We won’t even get started about the calls from agencies offering to help us with our SEO strategy – we usually follow their first sentence with “Do you know what we do?” and from there they excuse themselves from the call.
It’s a wonder sometimes that anyone out there could possibly trust someone who sells themselves as an SEO, and it gets even harder at times when we come along with our skills and services and people balk at the idea of our contractual cost. There are thousands of pages and sites out there who are ready and willing to sell you an optimization package for the low price of only $150, but what will that really get you? In our experience it will get you a basic Adwords account with a single running ad (see you’re on page one for your terms!), a report which was generated by a free online tool that checks for basic website design, and a few hundred, or thousand links pointing to your site that have little or nothing to do with your marketplace. In return you’ll end up with a very temporary rise in placement, followed with a crash back down, hopefully not further than you were previously.
Search engine optimization isn’t the type of game you get into with the search engines where you can just saunter your way to the top and cement yourself there. It’s a constant battle uphill to get you to your desired position, and an even longer one to keep you there. Because you see, when you finally reach the top of your market, and you have no where left to go, remember where you came from and realize, everyone is going to try and catch you. Just a funny side note I just saw, Bing comes up as a misspelled word, while Google does not. Guess there is still some work for them to do there.