Updates All Around & A Blast From the Past
There’s been a couple of Google updates in the last week, which has had a visible change on the results pages. One of the updates was fairly simply, it was a Panda update which according to the available information impacted less than 1% of searches. And the other update was in how the results page returns your search results.
The Panda update was another in a long string of updates designed to improve the overall search quality, and with the change affecting such a small sample if you’re following the rules then you shouldn’t perceive any issue. If you’re the numbers type of person, you can compare the less than 1% affected from this last update, to the 12% affected when Panda made it’s initial break out onto the web. One of the points to bear in mind as well with this news coming straight from Google, there may be some surprises in store under the hood of this latest update.
Maybe the extra they put into the Panda update has something to do with the tweet from Matt Cutts earlier this week?
Just fyi, we rolled out a small algo change this week that improves the diversity of search results in terms of different domains returned.
Diversity in the search results is a great growing point, as it gives more opportunity for optimization to show it’s mettle. It’s possible, to have an entire first page of results completely dominated by a single website, if your optimization is that strong and your competitors are that weak. While the change was added only this week, reports are that it hasn’t yet been noticed in the bulk of the results.
And it’s a bit of a throwback to the beginnings of the web, but according to a recent posting, the keywords tag has returned. According to Google News Product Manager Rudy Galfi:
The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.
Similar in spirit to the plain keywords metatag, the news_keywords metatag lets publishers specify a collection of terms that apply to a news article. These words don’t need to appear anywhere within the headline or body text.
A small difference in the way the news_keywords tag works, is you’re limited to 10 terms, likely to stop users from cramming as many terms as they like. It’s a new way to use an old tag, and it’s going to be interesting to see how the use plays out.