What are you pointing at?
Well, under a new patent which was approved this past week, Google will have an idea just what you do like to point at. The patent, titled “System and method for modulating search relevancy using pointer activity monitoring” was filed in 2005, and granted this week. The patent is described as a system for monitoring the movements of a user controlled mouse pointer in a web browser, identifying when the pointer movies into a predefined region and when it moves out of said region.
So basically you can think of it as using a hotbox link area for an image, or a div tag in CSS. Google can assign an area for analysis on their SERPs page, and track where searchers mouse moves. What type of information, and how it could possibly be applied in the realm of SEO is still to be determined. It could however, give Google a better understanding as to how well a SERPs page comprised of blended (both paid and organic results) results fares.
And, in the realm of satire, these headers are from a live website, who noticed Google flagged their website as a possible spam site. Internet cookies for those who can see what’s wrong. Who said Google doesn’t read meta tags?
<meta name=”author” content=”” />
<meta name=”alexa” content=”100″></meta>
<meta name=”googlebot” content=”noodp” />
<meta name=”pagerank™” content=”10″></meta>
<meta name=”revisit” content=”2 days”></meta>
<meta name=”revisit-after” content=”2 days”></meta>
<meta name=”robots” content=”all, index, follow”></meta>
<meta name=”distribution” content=”global” />
<meta name=”rating” content=”general” />
<meta name=”resourse-type” content=”documents” />
<meta name=”serps” content=”1, 2, 3, 10, 11, ATF”></meta>
<meta name=”relevance” content=”high” />