With Relevancy Totally Irrelevant to Its Success: What is Google?

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I am writing this article in response to the recently posted “Google Quality Rater Guidelines 2012″ document, seemingly leaked, speculatively injected into the market. Before I dissect the specimen, let me start with a general Google overview first. For all practical, technical, scientific, and artistic purposes, Google is not a search engine, at least not for me. Google Search is an advertising engine – period. It is so simply because all the top results it brings are information served to you from rich people, people who have enough SEO money to be on top, or at least enough money to advertise at the top of search terms. In this search mechanism, neither you nor I have any choice for seeing anything other than what other people have decided for us to see based on their financial power. This is not a definition of a search engine in my book, nor should it be in anyone’s. Read the full Story here

http://www.searchenginejournal.com/what-is-google/54114/