Search in the 21st Century

A lot of poor information often gets circulated around the internet about everything really, but the real bone of contention that we have here at Fresh is with the people and businesses that spread bad advice or information about the web. The internet doesn’t seem like a terribly difficult tool to use, but it is…

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Search Context Matters

A quick pop quiz for you, what do these terms all have in common: cheap, cost effective, reduced cost, low price, reduced price? If your first response is that they all are basically the same thing, then I could say that you’re correct. Wouldn’t you know it however, that the search engines, and the internet,…

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Keeping Your SEO Accountable

Over the last few years we’ve written extensively about the value of search engine optimization, and that if you have the right pieces in place that the increased traffic and visibility can catapult your business into a realm you thought was maybe only a dream. But all of that valuable information aside, there is one…

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Changing The Search Game

With the way that search is always changing and evolving, you would have to think that someone, somewhere is going to hit on that perfect search machine. One that combines social signals, with personal preferences, some local results thrown in and to top it all off, be completely unbiased. While the likely hood of that…

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