Baby Branding Steps

Perspective is a funny thing, it can change the way you think, act, or can affect decisions you make. One of the main goals of online branding is to create an image of yourself that users can quickly and easily identify. If you’ve done your job supremely well, that branding will apply offline as well…

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Bing Needs to Shape Up

When you’re doing any kind of advertising and marketing, you need to eventually work out the numbers and decide whether or not it has been a worthwhile investment. Thankfully, that time frame for Microsoft has been a scant 4 months, during which they spent who knows how much money on their largely failed “Scroogled” advertising…

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What Drives You

While Google is undoubtedly the largest search engine on the web with its trillion pages indexed, they are not the only tool out there with which to make your way around the web. But while there are hundreds of millions of web users out there, there is only a handful of search engines that really…

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Searchs Watchdog

There are a lot of misconceptions about how the web works, about how search works and that some people think there is a different set of rules if you have a large wallet you can spread around. What seems to escape a lot of users memory or knowledge however, is just how different the web…

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Beginner SEO Steps

So you’ve started your business, you’ve built your website, and you think your designer followed all of the basics where the web is concerned. You have a little left in the marketing budget and you’ve decided to make your play on the web, the largest marketplace in existence, so where do you start. Search engine…

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