TV and Online Advertising Combination Most Effective

A new report from CNN International has found that consumers respond best to multi-platform advertising which combine the best of traditional and online advertising. Cross-platform advertising offers marketers the best of both worlds, combing the conventional clout of television with the effervescent buzz of digital media online. The most effective advertising campaigns according to CNN…

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Imminent death of SEO

The imminent death of SEO has been a hot topic amongst SEO professionals for quite some time now. Some SEO professionals worry that their careers are in jeopardy since search engines are continually making improvements to their technologies. Search engines are in the process of completely revamping their ranking strategies to fight spammers and improve…

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