GEO SEO

Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and deliver different content to that visitor based his location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria. Or in more generic terms, “tell Google your address so they can share with potential…

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When SEO Isn’t Really SEO

A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term “SEO.” What, she wondered, was the difference between SEO and online marketing? Search engine optimization, or SEO, is constantly changing. As the major search engines update their algorithms and…

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