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Dealer Acquisition Case Study

Dealer Acquisition Case Study

Here is an SEO case study outlining success with a Dealer Acquisition Case Study client.  If you are on this page, it’s because you are looking for the same kind of success for yourself.  We can do the same for your business. Fill out the form at the bottom of the page and we will call you within 24 hours.

The Client

Wholesale Distributor of Semi-Truck, Trailer & Specialty Wheels

The Goal

Grow a dealer network across North America

Challenges

  • A completely new brand
  • No website, therefore no history with Google
  • Highly competitive market dominated by tenured manufacturers & online only retailers

The Approach

  • Full brand and website development
  • Simultaneously market to consumers and dealers to quicken overall brand awareness
  • Segment website to end users and dealers, using targeted calls to action to each
  • Research found a niche SEO approach to target wheels by size
  • AdWords campaigns in U.S. cities where they have sales people on the ground to double up effort
  • Remarketing campaign to deepen brand recognition & confidence

The Result

  • Over 150 page 1 listings on Google in North America
  • Over 30 dealer inquiries in 2 years
  • Consumer sales exceeding $100k annually from the website
  • Average of 4.7 website leads per day
  • From 6,000 visitors Year 1 to over 50,000 visitors Year 4
  • Client has renewed services 4 straight years

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