Education Case Study

Education Case Study

Here is an SEO case study outlining success with an Education Case Study client.  If you are on this page, it’s because you are looking for the same kind of success for yourself.  We can do the same for your business. Fill out the form at the bottom of the page and we will call you within 24 hours.

The Client

National career college

The Goal

Increase online student enrollment and prepare to offer courses online

Challenges

  • Main competitor lists above them for all main keyword targets
  • Limited visibility online for the courses upcoming online
  • Require leadership in multiple cities where they have colleges

The Approach

  • 2 year SEO plan first to improve rank for generic “college” keywords in each campus city, followed by specific course targeting
  • As enrollment increases, add more courses to broaden potential student reach
  • Begin adding online courses to SEO targets as they come available

The Result

  • Client acquired by a U.S. education conglomerate after massive increase in online awareness and student enrollment
  • U.S. buyer notes the college has one of the best conversion rates to marketing spend of all colleges they considered acquiring
  • Top rank on Google in all cities where they have colleges
  • Top 3 positions on Google for all courses offered offline and online

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