Skip to content

Trades Case Study

Trades Case Study

Here is an SEO case study outlining success with a Trades Case Study client.  If you are on this page, it’s because you are looking for the same kind of success for yourself.  We can do the same for your business. Fill out the form at the bottom of the page and we will call you within 24 hours.

The Client

Locally-owned roofing company

The Goal

Increase and improve quality of sales leads

Challenges

  • Previous SEO agency delivered poor results that jaded the owner’s belief in effectiveness of online marketing
  • Website was attracting a lot of tire kickers, draining the sales team’s time
  • Very competitive industry online with lots of low-balling from single crew independents that devalue the market
  • Lots of directory websites and rating websites that clog up page 1 of Google

The Approach

  • Help the client understand their marketing spend needs to be greater to accomplish their goal
  • Leadership online to create consumer confidence to secure their pricing model vs industry low ballers
  • Push website call to action to a detailed, qualifying quote form to weed out tire kickers

The Result

  • Top 5 positions on Google across all keyword targets
  • 27.3% increase in traffic after first year
  • Average of 5 lead form submissions per day
  • Majority of leads from qualified quote form, exponentially improving sales team’s closing percentage
  • Record sales year over year for the last 4 years
  • Client has renewed services 5 straight years

Let's Connect

Let’s Become Partners & Grow Together

Established in 2006, our Winnipeg SEO Company can help you lead in your market online over your local competition or grow your online presence and sales nationally or globally. We’ve worked with clients all over Winnipeg, across Canada, the U.S. and Europe in all sorts of niche industries. We work with you exclusively in your industry, 100% focused on your success.