Consumers Are Going Online
I spoke with Jerry Booth, President and CEO of Fresh Traffic Group about some things that can not only give those spots to advertisers, but earn eCommerce sites some extra money.
First we talked about how the current economic situation is driving more consumers online as opposed to in-store. Jerry cited an AdAge piece stating that Web sales were growing at five times the rate of brick and mortar stores, a trend that the economy will no doubt fuel further. “The Web represents an unprecedented choice for today’s consumer – a broader spectrum of product options, features and prices to compare than physical stores offer,” says Jerry. “The sheer time savings, and the saved transportation cost make the Web an increasingly preferred venue in which consumers are shopping.”
“From the retailer side, the economy is clearly causing brick and mortar chains to evaluate the profitability of every store, and close those that are under-performing,” he continues. “It’s hit everyone from Best Buy whose Web growth outpaced in-store sales to Starbucks. For the consumer, fewer stores is another driver to the Web.”