Some relatively simple steps are often the best ones which make the most difference. Using the example of a long distance runner, you wouldn’t buy heavy clothing, or cheap shoes in order to be your best, you’d wear efficient clothing and lightweight, well balanced and cushioned shoes to be your best. Simple steps, yes, but necessary none the less to a runner. Keeping it simple is a key to any endeavor, no matter how large or small. With this principle in mind, a couple of simple, no nonsense tips to always bear in mind when it comes to your website.
What will people type to want to find your site-You have your website, and you want to be able to be found online. Try using the simplest terms in order to define your site, and it’s purpose, and you can go from there. You have a gardening shop? Use that on your site instead of calling yourself an arboretum and botanical garden store. It may sound large and spectacular, but it won’t help your being found any.
Title tags matter, description tag matters-The title of your pages does make a difference. It’s often your first impression to those who find your site through Google. The description tag is what provides the brief little blurb found underneath the link to your website on the SERPs.
Using Adwords doesn’t give you a better placement-Using a Google Adwords account does not give you any better ranking in the organic search listings; those in the center of the page. The Adwords which you purchase, have their own listing, to the right, or on top of the page. To be found highly placed in the organic listings, often requires the skills of an SEO expert.
Only a couple of very, very simple tips, but should be always in mind when building a new website for yourself, or your business.