Local search engine optimization is something that every business with a website should take very seriously. Advertising locally can only get you so far, having your website optimized with geo-targeting and proper keywords in mind, you can bring in a lot of traffic that you would otherwise miss.
Using a single keyword phrase in geo-targeted optimization could mean that you lose out on a lot of traffic and potential customers. While it may be the most widely used phrase in terms of your business, bear in mind that not everyone searches the same way. As an example, “local restaurants” may be the most obvious of search terms, but some people will search for those same restaurants as “best eatery” or “local hotspots”, the terms are many; it pays off in the end to remember that.
Local SEO can definitely be focused around a single main search term, but add others throughout the site. This can help boost your ranking on the search engines and you´ll find that your traffic will increase.