Local Search Marketing

When’s the last time you used the Yellow Pages to find a business in your local area? If you answered, “It’s been awhile,” you’re not alone.

More than 70 percent of customers searching for high-ticket items use Google instead of the Yellow Pages to find a business in their local area, according to The Kelsey Group.

Google’s local search capabilities have become more sophisticated, so dealers can now pinpoint their online marketing efforts to reach a targeted geographic area more cost-effectively.

The customer follow through is just as encouraging. A study by comScore shows:
44 percent of consumers using online search to find a local business contacted the business by phone
34 percent visited the business
14 percent contacted the business online.

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