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About Our Team

Our Mission is to be the agency of choice for corporations that require creative, development & marketing solutions to fuel the growth they need in an efficient, superior and successful manner.

Our Vision: To be a leading creative, development & marketing agency that provides solutions for changing and dynamic business requirements. We aim to help your business increase traffic and sales, to assist you in reaching your online goals and to be the ones that you turn to when you need an AdWords manager in Winnipeg, among others.


Founders – Jerry & Kim Booth

Since 1996, Jerry has provided Internet Marketing, SEO & Online business solutions to local companies and national brands alike. He sold his previous company in 2004 to Google Inc. Kim started out in 2000 in Internet Media Marketing & Entertainment with clients and projects in the areas of Real Estate, Fashion, and Luxury Brands. Both have been privileged to travel & work internationally with world renowned Brands, Stars & Celebrities. Avid Golfers and pet lovers with three German Shepherds and a cat, they started Fresh in 2007. Online, Jerry is known to some as the coolest guy in Canada a fact he finds amusing.

David Guspodarchuk (Gus) – Sales Manager

David is a local Winnipeg boy, with over 15 years experience in marketing and sales, spanning print, radio and online. He is not technical – doesn’t know how to build a website or read code – so his goal is always to take a simple approach to helping companies with their online brands. Remove the technical garble, the long-winded presentations and instead look to find an ROI model based on a company’s budget comfort level. He takes great pride in his work and the trust his client’s put in him to grow their business.

Jason Davies – Head of IT & Daycare Supervisor

Jason brings decades of experience of IT to Fresh. His strengths include server based software and hardware technologies, systems architecture / integration, implementation, troubleshooting, project management and business requirements analysis.

Martin Kaiser – Technical Lead & Web Systems

Martin is the technical lead for Web Development at Fresh. He graduated from SAIT polytechnic in 2008 with a Diploma in New Media Production and Design. When Martin isn’t in front of a screen you can find him up in the mountains. Either on a snowboard or bike.

Louise Bethaz - Web & Graphic Designer

Louise is the newest addition to the team. She works with Martin to help expand the services that we provide to clients. When she isn't designing something she is probably taking pictures somewhere or at home cooking some delicious food.

Mack Raicevic - Web Developer

Mack is specializing in customized web and digital solutions. He is closely working with Martin, the head of Web Development. In his free time, Mack loves to play music, travel and enjoy international cuisine.

Cameron Petersen - Web Designer

Cameron heads the Toronto Web Division, specializing in WordPress & HTML Designs.