President-elect Barack Obama’s top asset in pushing his agenda will not be his Cabinet secretaries or aides, but rather his online network. Obama’s political e-mail list tops 13 million names, a digital force that the incoming White House can tap to push for his legislation, tamp down critics or bolster popular support. It’s also a way for Obama to reach into every state, every city, and every neighborhood.
A study released Tuesday found that a quarter of Obama voters said they would continue to work online to support the new administration. The nonpartisan Pew Internet and American Life Project also found 62 percent of Obama’s voters say they would ask others to support Obama’s policies.
Welcome to the Democrats’ new permanent campaign, one planned online and executed on Main Street.