SEO Leads – Statistics You Need to Know
Before we get into how to generate SEO leads, let’s take a look at some statistics that show why it’s so important to use SEO for lead generation. When you’re thinking about how to generate a lead, creating ads to attract visitors to your site is one option, but the research shows that 70% of visitors ignore ads in search results. In addition, according to PageFair, ad blocker usage rose 30% in the last year, with hundreds of millions of desktop and mobile devices worldwide routinely blocking ads.
That means if you’re relying only on paid traffic, rather than including SEO, for lead generation, you’re missing out on valuable leads. Even worse, you’re also losing sales, especially if you’re catering for a particular locality
The statistics show that:
- Half of those who did a local search on their phone visited a store within a day
- 18% of local mobile searches lead to a purchase within 24 hours
- 78% of local mobile searches lead to offline purchases
You can’t afford to miss out on that potential revenue. Instead, it’s important to make your website work effectively as a lead generation tool.
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