Search engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, have come to replace them. Throughout its history, SEO has been a cost-efficient and incredibly valuable strategy for business owners of all industries.
But despite the strategy’s simplified development, many business owners are still too intimidated by the perceived difficulty of SEO to follow through with it. SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it’s no longer difficult. With the right mentality and a sound commitment, any business owner can start building an SEO campaign – and reaping the many benefits.
This was a story in the Globe & Mail this week, simplified SEO, so good luck with this people 🙂