The world wide web is growing everyday, with any and all sorts of content which you can imagine. Google, the largest, most widely used search engine globally, has the leading edge in the speed of searching, and delivering the web to each individual users needs. billions upon billions of pages viewed, indexed, and ready to serve.
The introduction of Google Instant, the displaying of search results while you type your search terms, should have come as no surprise. In terms of speed and reliability, it’s definitely faster (if only by a few seconds at times) than finishing a well formed query. Through their closed testing, one of Googles statements pertaining to longer searchs versus shorter, longer is not always better. Whether you type in 1 word and receive a viable, useable result, or use a 4-5 word query which returns the same result, it’s the few seconds here and there, which can end up meaning big on the bottom line. Both as an online business, and as an online consumer.
There’s been the calls of Google Instant being the death of SEO, and/or the end of SEM. When in fact it will be much the opposite. The introduction of instant search will help seperate the wheat from the chaff in the search business. It became a popular niche if you will, for anyone and everyone to become an SEO expert overnight by long tail optimizing for people online. It began to devalue the true worth of the real experts, those of us who can drive our clients campaigns to page 1 with three and less terms. Honing your skills and knowledge to be razor sharp in adapting to the algorithmic shifts as necessary, to maintain rankings, and continually build upon it’s success, and improve.
Google Instant isn’t the end of SEO, it’s not the death of SEM. It’s a new birth, the reset button on the industry that’s been long overdue. As the brands and businesses who targetted only long tail terms scratch their heads and wonder where their traffic has been trickling off to, and while the garage and Twitter based “SEO experts” struggle, the leaders in the industry can rest easy. Knowing that our ability, our knowledge, and our skills will rank our clients on Page 1.. Google Instant search or not.